Meet Laura Hernandez

Laura Hernandez is the founder of ELUXE Realty, a modern luxury real estate advisory built at the intersection of strategy, innovation, and elevated client experience.

A licensed broker with over six years of experience and an MBA from Rollins College’s Crummer Graduate School of Business, Laura brings a sharp understanding of market dynamics, negotiation, and client psychology to every transaction.

As a longtime resident of Central Florida, she offers an insider perspective on the region’s most sought-after communities—from the private estates of Bella Collina to the established charm of Winter Park and the innovation-driven growth of Lake Nona.

Laura’s approach is rooted in precision and positioning. By combining data-driven insights with a refined understanding of buyer behavior, she delivers outcomes that protect value and create opportunity.

More than a broker, she operates as a strategic advisor—guiding buyers, sellers, and investors through complex decisions with clarity, discretion, and intent.

With a growing presence in Miami, Laura is expanding her advisory into the dynamic Brickell market—bringing a cross-market perspective for clients seeking both lifestyle and investment opportunities.