Led by visionary founder, CEO, and Broker Laura Hernandez, ELUXE REALTY is a boutique firm that exemplifies luxury real estate service in Central Florida. With over five years of experience as a licensed realtor and one year running her own boutique firm, Laura founded ELUXE REALTY with a clear vision: to elevate the real estate experience for high-profile clients. After years of working with discerning buyers and sellers, Laura recognized the need for a company that goes beyond transactions, focusing on delivering personalized, bespoke service that meets each client’s unique needs and aspirations. ELUXE REALTY was born out of her passion to build a firm where excellence, integrity, and tailored solutions drive every client interaction.
As a resident of Central Florida for over 20 years, Laura brings deep local expertise, specializing in high-end communities such as Windermere, Winter Park, Bella Collina, Lake Nona, and Oviedo. Her journey began at Cypress Creek High School and continued at the University of Central Florida, where she earned a degree in Psychology. This academic background allows her to understand her clients on a deeper level, offering real estate solutions that reflect their lifestyle and aspirations. She later refined her business acumen by earning an MBA with a concentration in entrepreneurship from the prestigious Rollins College, Crummer Graduate School of Business in Winter Park.
Guided by her favorite quote, “Whatever the mind can conceive and believe, it can achieve,” by Napoleon Hill, Laura’s philosophy of determination and hard work is evident in how she manages her brokerage. Her strong background in sales, which began at the age of 15, has shaped her into a skilled negotiator who always goes the extra mile to secure the most favorable outcomes for her clients. Known for her positivity and relentless drive, Laura never takes no for an answer and consistently finds creative ways to meet her clients’ goals.
Beyond her professional accomplishments, Laura is deeply involved in her community. She volunteers at Rollins College Title IV and has contributed to organizations such as Give Kids The World, Hands On Orlando, and Big Brother Big Sister. She also takes pride in creating a strong professional network, connecting others and fostering relationships that help her clients and community thrive.
Laura’s global reach is another cornerstone of her success. As a frequent traveler who speaks Spanish, she has built an international network, allowing her to offer exclusive access to elite properties both locally and globally. Whether clients are searching for a luxury home in Central Florida or an investment opportunity abroad, Laura’s global perspective provides unparalleled insights and opportunities.
In her free time, Laura enjoys playing chess, hiking, and traveling. She is also a food enthusiast who loves exploring new restaurants. Her love for family is evident in the time she spends with her loved ones and her 6-year-old Morkie, The Duchess, who weighs just 5 pounds. Watching the sunrise and sunset brings her peace and joy, serving as a reminder of the balance and fulfillment she seeks both personally and professionally.
Laura’s vision for ELUXE REALTY is to continue pushing the boundaries of excellence in luxury real estate. Her goal is to create a firm that not only offers high-end properties but also delivers an exceptional experience that makes each client feel valued and empowered. Through her unique blend of community involvement, international connections, and personal dedication, Laura ensures that every client’s journey is as rewarding as the destination.