About Us

About ELUXE Realty

At ELUXE Realty, luxury is more than property — it’s a philosophy of service, experience, and precision. Founded by licensed broker Laura Hernandez, ELUXE was built with a vision to merge modern technology, local expertise, and white-glove concierge service into a bespoke brokerage experience.

The ELUXE Promise

At ELUXE Realty, our promise is to deliver a bespoke, custom experience that makes every client’s journey unforgettable. We go beyond expectations with unparalleled customer service, white-glove attention to detail, and a personalized approach designed to exceed at every step.

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Laura Hernandez, MBA, CEO

Laura Hernandez is the visionary behind ELUXE Realty, an AI-driven brokerage built to combine innovation with timeless service. A licensed broker with over six years of experience in real estate and an MBA from Rollins College’s prestigious Crummer Graduate School of Business, Laura brings both business acumen and a passion for people to every client relationship.

A longtime Central Florida resident, she has an intimate understanding of the region’s most exclusive neighborhoods, from the golf estates of Bella Collina to the historic charm of Winter Park and the energy of Orlando. Her sales and negotiation background, sharpened over a lifetime in business, allows her to consistently secure exceptional outcomes while upholding the highest standards of discretion and trust.

More than a broker, Laura is a connector and motivator. Through her global network of investors, developers, and entrepreneurs, she opens doors to opportunities both locally and internationally. For Laura, luxury is not just about property, it’s about creating an experience that is personal, seamless, and memorable.

Outside of real estate, Laura is deeply engaged in her community and passionate about mindset, leadership, and entrepreneurship. She speaks, writes, and mentors with a focus on growth and empowerment, carrying the same philosophy she applies to ELUXE Realty into every area of her life.

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Our Team

The ELUXE team shares this vision, bringing together diverse expertise in real estate, marketing, negotiation, and client care. Each member plays a vital role in curating seamless, personalized experiences for our clients. From preparing a home for market to coordinating private showings and guiding buyers to the perfect estate, our team ensures no detail is overlooked